For small business owners

Are customers finding you online, or your competitor?

We check if people searching for a business like yours find you, on Google and on AI tools like ChatGPT, and tell you exactly what to fix.

  • No made-up scores. Every result is real.
  • A plain-English report, not a spreadsheet
  • Yours to keep, as a web page and a PDF
Illustrative example
best coffee subscription 2026

Google's AI answer for "best coffee subscription 2026"

Trade Coffee
Named in the answer
Atlas Coffee Club
Named in the answer
Your business
Not mentioned
6
competitors named on the search that matters most, real example from an actual audit
The problem

You could be losing customers right now, and not know it.

01

Someone is searching for what you offer right now. If they don't find you, they call a competitor instead.

02

More people now ask ChatGPT who to use, before they even open Google. Most businesses have no idea what it's saying about them.

You could be losing customers right now and not know it. This audit shows you exactly where, and what to fix.

The result

Here's what you'll know by the end

Four plain answers, backed by evidence.

Whether people can actually find you when they search

The technical stuff that quietly keeps sites from showing up.

See exactly what we check ↓

Where you stand against the businesses you're actually competing with

Real competitors, not random domains.

Whether ChatGPT and other AI tools recommend you, or a competitor instead

Real answers from real AI tools, not a guess.

Exactly what to fix first

Ranked by what will actually move the needle, with a step-by-step plan on the higher tiers.

See exactly what we check

Search engines have to find, load, and understand your site before anyone can recommend you. Here's the full crawl, in plain English.

CheckWhat it meansWhy it mattersStatus
Can Google find your site? Whether Google's robot can actually reach and read your pages. If it can't find a page, that page can never show up in search. PASS
Is your site actually listed? Whether your pages are stored in Google's search index. A page not indexed is invisible, even to people searching your exact business name. PASS
How fast does it load? How quickly a real visitor sees your page and can use it (Core Web Vitals). Slow sites lose visitors before they see your content, and Google ranks them lower. NEEDS ATTENTION
Does it work well on phones? Whether your site is easy to use on a phone screen. Most visitors are on mobile. A broken mobile site loses most of your traffic. PASS
Does Google understand your pages? Hidden labels (schema) that tell search engines and AI exactly what a page is. Missing labels mean AI may describe your business incorrectly, or not at all. FAILED
Is your site map organized? A file that lists every page on your site for search engines to find. A missing or broken sitemap means search engines may miss whole sections of your site. PASS
Any broken pages or links? Links or pages on your site that lead nowhere. Broken links frustrate visitors and waste the trust search engines place in your site. NEEDS ATTENTION
Is your site secure? Basic technical protections against common attacks. Security gaps can get a site flagged or blocked, and hurt visitor trust. PASS

You don't need to understand this yourself, we explain every issue in plain English. Starter checks the homepage, Standard checks 5 pages, Professional checks up to 20.

What changes

From guessing to knowing

Not a promise about rankings, a promise about clarity. Here's the difference the audit itself makes.

Before the auditAfter the audit
Search visibility You're guessing whether Google can even find you You know, page by page, in plain English
AI visibility No idea what ChatGPT or Google's AI is telling people Tested against real AI answers, with the exact wording
Page speed & technical health Unmeasured, or buried in a report you can't read A plain pass / needs attention / failed check, page by page
Competitors You don't know who you're really up against Named, with exactly where they beat you
What to do next No plan, just a list of problems Ranked by what will move the needle first
Why this matters now

Most businesses haven't checked this yet

This is new. Most businesses aren't checking it yet, which is an edge for the ones who do.

CHATGPT · REAL ANSWER

"For a coffee subscription, I'd recommend Trade Coffee or Atlas Coffee Club, both let you pick a roast and delivery schedule…"

Trade CoffeeAtlas Coffee ClubBlue BottleYour business: not mentioned
Process

From URL to report

01

Submit your website

Your URL, and competitors if you want them checked too.

02

We check everything

We check your site and ask real AI tools about your business, the same way a customer would.

03

You get your report

A plain-English report, delivered as a web page and a PDF.

04

We can fix it, too

Optional, see below.

Pricing

Pick your depth

Same report at every level, just deeper. Not sure which one? Starter is a quick check, Standard is the full picture, Professional is a deep dive with a plan.

Starter $49 Find your top problems, fast
  • Your top 5 problems, ranked
  • A quick check of what Google sees
  • Whether ChatGPT has heard of you
  • Competitors at a glance
Get Starter
Most popular Standard $99–149 See the full picture
  • Everything in Starter, plus:
  • A deeper look at your competitors
  • Real ChatGPT answers, not just yes or no
  • Whether your content is trustworthy to Google and AI
Get Standard
Professional $249+ The deep dive, with a plan
  • Everything in Standard, plus:
  • How you show up in Google's AI Mode
  • Checked against Claude and Perplexity too
  • A step-by-step plan to fix everything, in order
Get Professional
Compare every feature in detail
Starter
  • Top 5 problems, ranked by impact
  • Technical & on-page check: homepage
  • Google + ChatGPT AI-visibility snapshot
  • Competitors at a glance
  • Delivered as HTML + PDF
Standard
  • Everything in Starter, plus:
  • Technical & on-page check: 5 pages
  • Competitor gap analysis
  • Content quality check: does your content earn trust
  • Real ChatGPT answers, not just a mention count
  • AI-readiness score for your site
Professional
  • Everything in Standard, plus:
  • Technical & on-page check: 20 pages
  • Google AI Mode coverage
  • Claude & Perplexity data
  • What content to create next, ranked by opportunity
  • A step-by-step roadmap to fix everything, in order

Already thinking about fixing what we find? Implementation is a separate, individually quoted service; your audit fee is credited 100% toward it if you order within 30 days.

See it before you buy it

A report you can actually verify

Every claim is sourced: a real answer, a real page, a real number.

wildrootcoffee.com · sample audit

Wildroot's SEO strength comes from one blog post, not the pages that make money. When we asked Google's AI and ChatGPT for coffee subscriptions, six competitors were named. Wildroot never came up.

6
competitors named instead, on the query that matters most
1 of 8
AI searches mention Wildroot
3%
of sample lands in Google's top 10
1,842
keywords ranked, any position
Beyond the diagnosis

Found the problems? We can fix them too.

The audit tells you what's wrong. Implementation is us doing the fix, a separate service, quoted individually once we know what your site needs.

Your audit becomes

Starter audit → Quick Fix package

The technical items from your report, done for you.

Standard audit → Foundation Sprint

Quick Fix, plus content and entity work.

Professional audit → Full Roadmap Execution

Every phase of the roadmap, in order.

How we work

We quote a fixed price before starting

For everything we control, based on your site, not a catalog rate.

No guaranteed rankings or AI mentions

Those depend on Google and AI platforms, not us. We say so before you pay, not in a footnote.

Free re-check, 30 days after delivery

So you can see the before/after yourself.

Have your own developer?

We hand over a spec instead of doing the work, at lower cost.

Every result in your report is real. We don't invent scores.

  • Real answers from ChatGPT, Gemini, and Google
  • Plus the AI models behind Claude and Perplexity
  • Your data is never shared with anyone else
Questions

Before you ask

Why do I need this on top of a regular SEO check?

A regular SEO check only looks at Google. This audit also checks whether AI tools like ChatGPT and Claude mention you, something a regular check never touches.

How do you know what AI is saying about me?

We ask ChatGPT and other AI tools real questions, the way a customer would. For Claude and Perplexity we test the AI model behind them, not the exact app, and we label it that way in your report.

How long does the audit take?

It depends on tier. Starter is fastest, Professional takes longest because it covers more platforms and more pages.

Which tier is right for me?

Starter if you want a fast diagnostic. Standard if you want competitor context and real ChatGPT answers. Professional if you want AI Mode, Claude/Perplexity data, and a phased plan to fix it.

Do you guarantee rankings or AI mentions?

No, and we're upfront about it. Rankings and AI mentions depend on Google and AI, not us. We do guarantee our technical fixes are done correctly.

What happens after I get the report? Can you help implement the fixes?

Yes, as a separate, individually quoted service, not included in the audit price. Your audit fee is credited 100% toward it if you order within 30 days.

Is my data, or my competitors' data, kept private?

Yes. Your report is yours alone. We don't share client data across accounts.

Get in touch

Get started, or ask us anything

Tell us a bit about your site and what you need. We reply within one business day.

Find out if customers are finding you, or your competitor.

Get my audit, from $49 Not sure which tier? Talk to us first
← Back to overview
SAMPLE REPORT · fictional company, for illustration only · a real audit uses your own data

SEO and AI-search audit

Wildroot Coffee Roasters Audit

wildrootcoffee.com · August 2026 · Standard tier

This round covers the homepage plus 4 other key pages, a 300-keyword ranking sample, and 8 real AI searches across Google's AI answer box and ChatGPT. A wider AI-search sample and a full backlink comparison are part of the Professional tier, not this one.

44/100
Overall site health
Technical health 61 Content quality 58 Search rankings 44 AI visibility 22 AI readiness 35

These scores are our own way of summarizing the checks in this report, out of 100 each, not a metric published by Google or any AI company. AI visibility is highlighted because it drives this report's main finding.

Summary

Wildroot Coffee Roasters is a direct-to-consumer specialty coffee company based in Portland, Oregon. They roast and ship whole-bean coffee and coffee subscriptions nationwide, and sell almost entirely through their own website rather than retailers.

Wildroot's SEO strength is concentrated on a single educational blog post, not the pages that actually drive revenue. The subscription and product pages barely register in Google's top 10, and when we asked Google's AI answer box and ChatGPT for the best coffee subscriptions in 2026, six competitors were named and Wildroot never came up. The one search where AI does mention Wildroot is the same blog post that already ranks well organically. The pattern is consistent: where the site is strong, AI notices; everywhere else, AI recommends someone else.
1,842
keywords the site ranks for, of any kind
3%
of a 300-keyword sample lands in Google's top 10
1 of 8
real AI searches mention Wildroot at all
6
competitors named by AI instead of Wildroot, on the single most important search

The Business

Checked August 2026

Wildroot's own site describes a subscription-first coffee business: pick a roast, pick a frequency, cancel any time. That subscription flow, along with single-bag purchases, is where the business makes money. The site also runs an active blog covering brewing methods, bean origins, and coffee storage, most of which is not directly for sale, it exists to bring in readers who might later subscribe. That split matters for the rest of this report: the blog is currently doing more work in search and in AI answers than the pages that actually sell coffee.

Part 1 · Foundation

Website Health

Checked August 2026, 5 pages reviewed
CheckWhat we found
SitemapPresent and valid, correctly listed in robots.txt (a file that tells search engines what they can and can't crawl).
Security headersHSTS (forces secure connections) and X-Content-Type-Options are present. No Content-Security-Policy header, a protection against a common class of code-injection attack.
Homepage main headingPresent, but reads "Welcome to Wildroot", a generic greeting rather than a description of what the business does.
Structured data (hidden code that describes your content to Google and AI tools)Organization and WebSite markup present. No Product markup on any of the 12 product or collection pages checked.
Hosting and platformShopify, on a custom domain. No server-level issues found.

What we found

None of Wildroot's product or collection pages have Product structured data, so Google and AI tools have no reliable way to read price, availability, or ratings directly from the page.

Evidence
Checked the 5 highest-traffic product and collection pages directly. All 5 carry only the site-wide Organization and WebSite markup; none carry Product markup.
Why it matters
Without this, Wildroot's products are less likely to appear as rich results (star ratings, price, stock status) in Google, and an AI shopping assistant has to guess at details instead of reading them directly.
Severity
High
Source
Direct page inspection, August 2026.

Page speed and images

Checked: Google's own real-visitor speed data, cross-checked against independent lab tests, August 2026.

A quick note on the numbers below. Real-visitor data (from actual Chrome users loading the page) is the trustworthy number. A single lab test can vary run to run, so lab data is good for figuring out what's slow, not for the headline number. The real-visitor figure is the one we're reporting as fact.

What we found

The homepage fails Google's real-visitor loading speed benchmark on mobile, driven by how long the main hero image takes to appear.

Homepage loading speed vs. Google's "good" cutoff (mobile, real visitors)

3.1s measured 2.5s cutoff 0s 4s
Real visitors wait 3.1 seconds for the main content to appear, above the 2.5 second line Google considers "good."
Evidence
Both lab runs agree the largest single lever is the uncompressed hero image on the homepage, roughly 640 KB.
Why it matters
Loading speed is a direct Google ranking factor, and this is measured from real visitors, not a worst-case lab test.
Severity
Medium, real but not extreme, the measured time is close to the cutoff rather than far past it.
Source
Google real-visitor speed data plus two independent lab checks, August 2026.

What we found

Most product images are uncompressed JPEG files with no modern-format alternative, adding unnecessary weight to every product page.

Evidence
18 of 22 images checked across product pages are legacy-format JPEG, several over 300 KB each.
Why it matters
Converting to a modern format is close to free to do and removes this as a variable, though it is not the main driver of the speed issue above.
Severity
Low
Source
Direct image inspection, August 2026.

Content Quality

Checked August 2026

The blog genuinely answers the questions people search for, brewing methods, storage, origin stories, and reads as written by people who know coffee. The gap is on the commerce side: product and subscription pages are short on the specifics a buyer or an AI assistant would want, and several older blog posts are unattributed and out of date.

CheckWhat we found
Does content answer the real questionYes, for blog content. Product pages are thin: roast level and origin are stated, but tasting notes and sourcing details are missing on 8 of 12 products checked.
Is authorship clearNo byline or author bio on any of the 15 blog posts checked.
Anything thin or outdated4 of the 15 posts checked reference pricing or roast names discontinued since 2019.

What we found

Blog posts carry no author name or bio anywhere, on the site or in the page code.

Evidence
Checked all 15 published blog posts directly. None display or code an author.
Why it matters
Both Google and AI tools weigh who wrote something as part of judging whether to trust and surface it, especially for a business claiming expertise.
Severity
Medium
Source
Direct page inspection, August 2026.

Part 2 · Visibility

Search Rankings

Checked August 2026

Wildroot ranks for 1,842 keywords in total, but that number is misleading on its own. Out of a 300-keyword sample of the ones that bring the most estimated value, only 9 land in Google's top 10, a thin footprint for a site with this much content. Estimated value here means a modeled number, not an actual visitor count, real traffic tracking was not part of this round.

Where the site's rankings actually sit

9 keywords rank in Google's top 10 291 rank lower, or not in the top 100 at all
Out of a 300-keyword sample, 97% of Wildroot's tracked keywords don't reach the first page of Google.

What we found

The keywords that actually rank well are almost entirely blog and brewing-education terms, not the subscription and product terms that drive revenue.

Evidence
Of the 9 top-10 keywords in the sample, 7 point to blog posts (for example "how to store coffee beans", position 4). Only 2 point to commerce pages, both branded searches for "wildroot coffee".
Why it matters
The content that ranks isn't the content that sells. The subscription page, the highest-value page on the site, does not appear in the top 10 for any unbranded search checked.
Severity
High
Source
Ranking data, 300-keyword sample, August 2026.

Competitors

Checked August 2026
The automated competitor list wasn't usable. It returned Shopify and Amazon, platforms Wildroot happens to share search results with, not real competitors in the coffee-subscription category. We replaced it with the competitors that actually showed up by name in the AI searches later in this report, a more reliable source for who Wildroot is really up against.

The real competitor set: Trade Coffee, Atlas Coffee Club, Blue Bottle Coffee, and Driftaway Coffee, all direct-to-consumer coffee subscription businesses named repeatedly by both Google's AI answer box and ChatGPT.

Backlinks

312
other websites linking in
1,845
total links in
4/100
spam risk (lower is safer)
2,150
Trade Coffee's referring domains, for comparison

Part 3 · AI Search

AI Answers

8 test searches · August 2026

More people are asking ChatGPT or Google's AI answer box directly instead of clicking through search results. We ran 8 real searches to see whether AI tools mention Wildroot Coffee Roasters or its competitors. This is a quick check, not a full study, so treat the pattern as directional.

SearchTypeGoogle's AI answerMentions you?ChatGPT mentions you?
best coffee subscription 2026CommercialPresentNoNo
specialty coffee roaster portlandCommercial, localPresentNoNo
trade coffee vs atlas coffee clubComparisonPresentNoNo
single origin coffee subscriptionCommercialAbsentNo
how to store coffee beansInformationalPresentYesNot tested
best light roast coffee onlineCommercialPresentNoYes
coffee subscription gift ideasCommercialPresentNoNo
what is a light roast vs dark roastInformationalPresentNoNot tested

What we found

On the single query that most directly asks for what Wildroot sells, "best coffee subscription 2026", six competitors are named across the two platforms and Wildroot is never mentioned.

Competitors named vs. Wildroot named, on "best coffee subscription 2026"

Competitors named 6 Wildroot named 0
Trade Coffee, Atlas Coffee Club, Blue Bottle Coffee, Driftaway Coffee, Bean Box, and Angels' Cup were all named; Wildroot was not.
Evidence
Real answer text from Google's AI answer box and a live ChatGPT search, both run with web search on, August 2026.
Why it matters
This is the exact question a prospective subscriber would ask. Losing it to six named competitors, on the query that matters most, is the report's single most important finding.
Severity
Critical
Source
Live AI answer text, Google and ChatGPT, August 2026.

A broader view of AI mentions

This is a broader trend report across many searches ChatGPT tracks, not the 8 specific searches tested above. It covers ChatGPT only, there is no equivalent broad dataset for Google's AI answer box, Claude, or Perplexity.

Who gets cited instead, across ChatGPT's broader coffee-subscription mentions

Trade Coffee 14 Atlas Coffee Club 11 Blue Bottle Coffee 9 Driftaway Coffee 6 reddit.com 5 wildrootcoffee.com 2
Wildroot places last among the domains ChatGPT cites for coffee-subscription questions, well behind all four named competitors.
Trust and authority gap, not a crawler-access problem: Wildroot is mentioned in roughly 1 in 8 of the searches ChatGPT tracks in this category, and Wildroot's own subscription page has never been cited once in that same corpus. Since the site is crawlable (see AI Readiness below) and does rank organically for adjacent terms, the gap looks like a trust and authority problem, competitors have more reviews, more press, and more community mentions, not a technical block on AI reading the site.

AI Readiness

Checked August 2026

This covers whether AI tools can actually read and quote the site, separate from whether they choose to. It looks at crawler access and whether content is written in a way that's easy to pull a clean answer from.

CheckWhat we found
Can OpenAI's crawler reach the siteYes, allowed in robots.txt.
Can Anthropic's crawler reach the siteNo. A broad rule in robots.txt meant to block scrapers accidentally blocks Claude's crawler along with them.
Can Perplexity's crawler reach the siteYes, allowed.
Is content written in short, self-contained, quotable passagesMixed. Blog posts mostly are. Product pages bury key facts like origin and roast level inside long paragraphs rather than stating them plainly near the top.

What we found

Wildroot's robots.txt file, meant to block aggressive scrapers, also accidentally blocks Anthropic's crawler, which reads pages for Claude.

Evidence
The rule Disallow: / under a wildcard bot rule matches ClaudeBot along with the scrapers it was written for.
Why it matters
Claude cannot currently read Wildroot's site at all, regardless of how good the content is.
Severity
High, and inexpensive to fix.
Source
Direct robots.txt inspection, August 2026.

Part 4 · Next Steps

What To Do, and How

Ordered by what will move the needle fastest, followed by what to plan for over the next few months.

Fix first

Add Product structured data to product and collection pages

The problem
Google and AI tools can't reliably read price, availability, or ratings from Wildroot's product pages.
Why it matters
Blocks rich results in Google and makes AI shopping answers less likely to include Wildroot's actual product details.
What to do
  1. Add Product markup, including price and availability, to all 12 product and collection pages.
  2. Re-check with Google's Rich Results testing tool after publishing.
Effort
A developer or the Shopify theme editor, about half a day.

Fix the robots.txt rule blocking Claude's crawler

The problem
A scraper-blocking rule accidentally blocks Anthropic's crawler too.
Why it matters
Claude cannot read the site at all until this is fixed, independent of content quality.
What to do
  1. Edit robots.txt to explicitly allow ClaudeBot while keeping the original scraper rule in place.
  2. Confirm access with a direct fetch test after publishing.
Effort
10 minutes.

Quick wins

Add author names and short bios to blog posts

What to do
Add a byline and a two-sentence author bio to each of the 15 published posts.
Effort
About an hour, once the bio text exists.

Add a Content-Security-Policy header

What to do
Add the header at the hosting or CDN level.
Effort
Under an hour for a developer.

Convert product images to a modern format

What to do
Re-export the 18 flagged JPEGs as WebP.
Effort
Under an hour with a bulk image tool.

Set up Bing Webmaster Tools and submit the sitemap

What to do
Free, five-minute setup. Feeds Microsoft Copilot's citation index and gives a second, independent backlink report.
Effort
5 minutes.

Plan for the next few months

Build trust and authority signals around "coffee subscription"

What to do
Pursue press mentions, verified reviews, and community presence specifically for subscription-intent searches, the category where all six named competitors currently outrank Wildroot.
Expected result
Closes the trust gap identified in AI Answers, over several months rather than a single fix.

Refresh outdated blog posts

What to do
Update the 4 posts referencing discontinued pricing or roast names, and add current information.
Expected result
Removes a credibility risk when readers or AI tools cross-check details against the live site.

Expand the content type that already works

What to do
Publish more brewing and storage guides, the only content type this report found AI actually citing.
Expected result
More surface area for AI citation while the trust-building work above takes effect.